kparretseacliff

This is the up-to-the-minute installment tracking the advancement of the Oz Conditions
iPhone app in the iTunes app store
Part 4 installment here

The up-to-the-minute stats:

• Full app downloads: 40, 000
  


• Nett app gross: AUD $ 60, 800 ( USA $ 46, 800 )
  - cyberspace of 30 % Apple percentage and 10 % Australian GST


• Norm User Valuation: 4.5 stars
  - from 105 valuations of up-to-the-minute version
  
  

The undermentioned graph presents a complete history of to a higher degree 6 months of day-by-day sales records, since launch on Nov 1st 2008.

It is manifest that, although sales hold worsened quite flock from their extremum in early February 2008, they now seem to hold leveled out over the past two months at an norm of around 125 sales per day

The app ranking ( amongst all paid apps in the Australian iTunes shop ), yet, is a bit more volatile.

If you look at the long term
slue this might be seen as presenting a on-going diminution
Yet, if simply the last two months
are taken in isolation, so it is besides possible to see it as holding leveled away
at around the # 20
higher-ranking grade, albeit with greater volatility - and this appears to be given some support from the existent sales Numbers. In point of fact greater volatility is e'er to be anticipated at a lower ranking, ascribable a crowding of other apps with similar sales grades, such that only little fluctuations in sales Numbers can do much biggerer alterations to their comparative rankings.

Apple Promotions

Likewise of important involvement may be the fact that Apple holds actively included Oz Conditions
in their advert and packagings. These hold included:

• Icon and app description featured in the Sydney Apple Shop on mural advertizement show
  


• Icon and app description featured in the Sydney Apple Shop in `` Lifestyle '' app plaques
  posed around iPhone/iPod sales countries


• Demonstration version of app is included on some demonstration iPhone/iPod devices
  in the Sydney Apple Shop


• Icon and app description featured fully page national and local papers
  ( Australian, Financial Reassessment, Sydney Morn Trumpeter, The Age )


• Icon seems in some of Apple 's iPhone telecasting
  ads

Some of these packagings hold been on-going for a few months ( Apple Shop ), and others are more sporadic ( Telecasting and newspaper advertisement ). Notwithstanding, I hold been unable to descry any important correlativity
between the timing of these publicities and alterations to app sales figures. Given that sales grades seem to hold stabilised, if there is any issue from these publicities, it advises that the outcome may been to forbid a farther slump in sales
, instead than really increasing them.

Naturally there is still the possibility of a seasonal outcome
that I referred to in an earlier post , and peradventure when more terrible wintertime conditions sets in sales grades could increase again. As a matter of fact the sales of other conditions apps seem to hold endured a similar diminution in rankings to Oz Conditions
, which would be in line with this hypothesis, but but then it may besides justly be reflecting the immense addition in the figure of apps available ( fourfold more when Oz Conditions
founded ), or even a marketplace impregnation of conditions apps
If ideas of the figure of iPhones in Australia are accurate, so Oz Conditions is already installled on 10 % of them.
It might be difficult to get a better marketplace incursion than that, for a paid app!

As was common, I 'll account back again with farther info when clip countenance.

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